Experiences In Living
Take a moment to Relax & then we'll get on to the Business Of Life
Relieve Your Stress
Share Your Heart- Write a Letter to God
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We all stand on the ladder of success if we simply take on the task, we find, we are continually alternating position
Success becomes a cycle or roles - we play each role over and over as needed - continually
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There's always something,... thank goodness, I can deal with it !!
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Horoscope
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Just Stuff...
surprise someone you love.
a break from the routine... and life is always interesting ..
Post a Tribute to someone you love
Five Steps To Lasting Business Success -------------------------------------------- (c) Wanda Loskot Everyone asks these days what does it take to succeed in business and many great articles have already been written on this subject. I can't resist adding my own simple formula for success. It works like a charm, guaranteed! 1. Love Your Customers ---------------------- I don't mean *like* - I mean really *love*. There is a big difference between liking and loving, don't you agree? We like almost everyone - but we love only special people. Loving someone means going out of our way to help them. And it means finding a pleasure in seeing them succeeding. Of course it starts with developing the ability to love ourselves. So, it is very important to have a healthy self-esteem - work on it. Also, one of your main goals should be becoming a generous person who finds pleasure in being a contributor. Become a giver! 2. Find Customers You Want To Love ----------------------------------- Let's face it - there are some people you don't want to see near you or your business, let alone have a loving relationship with them! Not everyone who wants to buy something from you is able to recognize and appreciate the high quality of service I am talking about. Marketing skills are important not only to find a high NUMBER but also to find high QUALITY of buyers. Searching for people in specific demographics, who are most likely in need of what you have and who are financially qualified to buy it is very important - but not enough. Define also a profile of your *ideal* customers and make sure that your marketing message is appealing to them. Look for people who share your own values. They will not abuse your generosity and they will most likely become your loyal referral sources. They are also a pleasure to work with :-) Effective marketing will allow you to "skim the cream" and leave the whiners, complainers, psychos and other difficult people to your competition! 3. Find Out What Your Customers Want ------------------------------------ Sounds very basic - doesn't it? Yet so many business owners miss this part entirely! Once you have a relationship with people who are >a< pleasure and fun to work with, engage in ongoing communication with them to find out their needs. Very often their needs are not very obvious - sometimes people are not even aware of what they want or need. If you help them figure out what it is - and especially if you help them to find it - you will have many friends (and customers) for life! 4. Give Them What They Want --------------------------- No, you don't need to actually *produce* everything they want, but even if it is something you don't offer, you can help your customers find it elsewhere. You can even generate additional income by helping solve problems with other people's products and services. Isn't this a great win/win/win scenario? BTW. If you know of someone who is starting a business on the Internet, recommend my "Internet Success Boot Camp". You can become my affiliate (it doesn't cost anything) and earn substantial referral fees! For details go to http://InternetSuccessCoach.com/af 5. Deliver Consistently Awesome Value -------------------------------------- When people with high values get a superb quality service or products from you, products that solve their problems and make them happy, they LOVE to reward you handsomely for your efforts. Honest people expect to pay their share and they often ask for more! Giving people consistently more than they expect compels them also to tell others about you - and that helps you grow your business even more! Isn't this all simple? Simple is not the same as EASY. You still need a full array of skills to accomplish all this - but this is all it takes to succeed. Guaranteed! * * * Wanda Loskot is professional speaker and business coach for small business owners and self-employed professionals who LOVE what they do - but HATE selling. For a cornucopia of free business strategies, marketing tips, teleclasses and other valuable resources visit Wanda's Success Connection at http://loska.com |
Seven Most Costly Advertising Myths ----------------------------------- (c) Wanda Loskot Even when you grow your business through referrals, from time to time you need to advertise. Make sure that you do not become a victim of these common - and very costly - advertising myths: MYTH # 1 => The ad needs to be substantially large to generate a good response. Wrong. Some small ads dramatically out pull the big ones. Many of the most successful ads in history were quite modest in size. MYTH #2 => Use a lot of "white" space because people will not read crammed copy. Not true. Some very effective ads are packed with so much information that they look pretty awful -- yet they make the telephone ring and they sell a lot of products and services. MYTH #3 => Ads in reverse, white text on black or color background get better response. Quite the contrary -- ads in reverse print, when tested against traditional layout, generate significantly less interest (and fewer calls). MYTH #4 => The best section for your ad is your own business trade section. Not necessarily. Some of the highest quality leads you can generate are from people who are not actively looking for your kind of service or product. MYTH #5 => The shorter your message, the better because people get bored with a long copy. Quite the contrary. People who are not interested in what you have to offer will be bored, but those who are interested will read every single word, even if it is long copy (unless it is boring copy, for example bragging about you and your business). MYTH #6 => Use original titles and clever words so that your ad gets noticed. Not a good idea. Cute and original advertising often confuses serious shoppers. The most effective advertising is quite "low brow" stuff. MYTH #7 => Watch what the big guys are doing and follow their proven ideas. Ouch! Large companies have different objectives and quite often expect different results from their advertising than do small businesses. They generally get more benefits from so called "institutional advertising." Small businesses have no matching budget and have vastly different needs. Now, when you know what doesn't work - would you like to find out what works? Visit http://www.advertisingcoach.com for many tips, strategies and teleclass "How to Make Your Advertising Work" * * * Wanda Loskot is professional speaker and business coach for small business owners and self-employed professionals who LOVE what they do - but HATE selling. For a cornucopia of free business strategies, marketing tips, teleclasses and other valuable resources visit Wanda's Success Connection at http://loska.com
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